As a hospitality entrepreneur, your marketing often falls by the wayside.

As an entrepreneur, I understand you're extremely busy.

Busy managing and running the day-to-day operations.

You try to make some time to fix the marketing yourself, but sooner or later, you discover this won't work.

You decide to outsource this task to Rosalie from the team. She does a bit with social media in her spare time, so she can do this nicely alongside her regular work.

In theory, this sounds like a great solution, as you save costs.

But in practice:

this is a failed cocktail recipe that makes you miss the connection with your ideal guest.

Because due to the laundry list of daily tasks and time constraints:

This falls by the wayside, causing you to post and send-out last-minute and ad-hoc into the world without thinking through the approach first.